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2009 Product Innovations

Encryption Solution - nuBridges Protect


Product/Technology:
nuBridges Protect

Hardware or Software? Software

Launched: 2008 (Upgrade)

What it does? Data breaches are on the rise from both internal and external threats. U.S. companies paid an average of $202 per exposed record in 2008 up from $197 in 2007 (per Ponemon Institute). The recent Heartland breach may have exposed over 100 million credit card numbers, the total cost could be staggering. As organizations seek to avoid these costs protect their brands eliminate breach risks and comply with industry mandates such as PCI DSS they want solutions that obfuscate the data right at its source (database file application or backup storage) so that a breach becomes a non-event.

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2009 Product Innovations - Network Products Guide


What makes it Innovative? nuBridges Protect is an integrated encryption key management and logging solution to protect sensitive data at rest in databases files applications and backup media helping enterprises implement best practices security directives and comply with regulatory requirements including PCI DSS HIPAA and State Breach Notification laws. Designed for use by organizations of all sizes companies in a variety of industries rely on nuBridges to secure millions of credit card numbers and volumes of Personally Identifiable Information (PII) across a spectrum of industries.nuBridges Protect enables organizations to encrypt all types of data including credit card numbers customer loyalty information social security numbers employee compensation healthcare information financial data intellectual property and any other confidential information. It was designed to provide organizations with multiple ways to protect sensitive data and supports field file and database level encryption and 3DES AES 256 and other algorithms. Its centralized key management balances two equally important (and opposing) objectives: Keep keys safe from unauthorized exposure and ensure availability for authorized users. It also provides audit logging to record all activity related to sensitive data to help companies prepare for audits to remain in compliance with industry privacy regulations and standards. These include PCI DSS HIPAA SOX GLBA Title 12 CFR for financial services and Part 11 of Title 21 Code of Federal Regulations for life sciences state breach notification laws and the future federal laws.nuBridges Protect provides an easy way to mask data to make certain information available for authorized users without having to expose the data itself. Data masking not only helps to ensure the data security but also saves valuable processing resources since the data does not have to be decrypted to allow access to the masked values. Masking is also an important tool for preventing data leakage.

Targeted Users: Suited for organizations of any size that need to protect data at rest across industries including retail financial services and insurance gaming and hospitality state and local governments and health care.

Satisfied Customers: Customers include AIG, ADT Security Services, Arcadia Group, Bally's Casino, Brookstone, Costco, Cracker Barrel, Discount Tire, Harrahs, Sinclair Oil and Timberland.

Company: nuBridges Inc.
1000 Abernathy Rd. Ste 250 Atlanta GA 30328

 
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