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2009 Product Innovations

Authentication - Entrust IdentityGuard


Product/Technology:
Entrust IdentityGuard

Hardware or Software? Software

Launched: December 2008

What it does? Driven by critical elements such as ease of application integration and transparencyto end-users this solution can: detect who a user is and what they are doing in realtime; defend users and businesses against attacks through alerts and strongerauthentication; and adapt to changing fraud techniques and authenticationrequirements. Entrust's versatile authentication platform works as part of a stronglayered security approach and does not impact normal user behavior or back-endapplications speeding deployment and helping to save money. The power of thesolution also enables organizations to choose from a wide range of versatileauthentication capabilities that can defend users from fraud attacks - today and in the future.

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2009 Product Innovations - Network Products Guide


What makes it Innovative? Entrust IdentityGuard enables organizations to layer security according to access requirements or the risk of a given transaction across diverse users and applications. The platform's authentication options include username and password IP-geolocation machine/device questions and answers out-of-band one-time passcode (delivered via voice SMS or e-mail) grid cards and a range of one-time-passcode tokens priced as low as $5 each. Entrust IdentityGuard also provides multiple methods of supporting mutual authentication including picture and caption replay.Entrust TransactionGuard is a zero-touch software-based monitoring tool that searches for fraudulent behavior and access patterns without ever changing the end application. It rapidly translates massive volumes of data streams generated by transactional Web sites into intelligible information about customer behavior. The solution examines the information and compares it to established rules then leverages a sophisticated analytics engine to detect access information (geolocation data and device information) behavioral patterns and transaction sizes and types that do not fit typical patterns and could signify fraud.This combination of access- behavioral- and transaction-based fraud detection makes Entrust TransactionGuard a highly effective solution especially when deployed with Entrust IdentityGuard as a part of risk-based authentication solution.

Targeted Users: Consumers and Enterprise

Satisfied Customers: Banco Santander, DnB, NOR, Expedia, Hotwire and Kotak

Company: Entrust, Inc.
5400 Lincoln Centre Suite 1340 Dallas Texas 75240

 
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