Hardware or Software? Software-as-a-Service (SaaS)
Launched and/or Upgraded: February 2007, new release 4.0 launched February 2008
What it does? myTruston is an online identity theft recovery system built on hosted web-based software (SaaS) that can help people easily recover from and prevent identity theft. myTruston walks victims step-by-step through the entire process, dramatically reducing the time, cost, and impact. myTruston is not a set of static web pages, rather a “prescriptive workflow” system for managing multi-step processes to be performed by people. It is a self-service task scheduling engine that reduces red tape for consumers. myTruston allows non-programmers to build simple consumer-facing tools that help with processes which require many steps, phone calls, documents, or follow-ups.
"Identity thefts are becoming highly sophisticated in nature and continue to happen. It can take anywhere from a few weeks to several years for victims to get absolved from each and every fraud that may have been committed using their stolen identity. myTruston offers an organized approach to getting stolen identity back and keeping it safe."
Network Products Guide
What makes it Innovative? myTruston is the only ID theft product that does not require sensitive data, is the only SaaS product in the space, supports virtually all fraud types, has unlimited content extensibility, is built on a patent-pending task management engine and allows for seamless integration with our partner's websites.
Targeted Users: Targeted users are adult consumers who are online and credit active. Target customers are large enterprises that sell services to consumers (i.e. banks, credit unions) or enterprises that sell services to other companies that then resell to consumers. For example, Truston sells to identity theft protection vendors (i.e. Identity Force) and to vendors that provide identity theft technology and services to dozens of the largest financial institutions (i.e. Wells Fargo, Bank of America, WaMu, Wachovia).
Satisfied Customers: Truston continues to have thousands of users via their direct-to-consumer site, and also has a few large partners including Identity Force, who is the largest provider of identity theft protection to the US government (their customers include the VA, Dept of Energy, TSA, FEMA, Coast Guard).
Company: Truston
Mailing Address: Truston, 402 E Gutierrez Street, Santa Barbara, CA 93101
Tel: 1-800-960-5512 www.mytruston.com
